Basic introduction to Graphic Design

Design principles: 

• Unity
• Variety
• Balance
• Emphasis (and Subordination)
• Scale and Proportion
• Repetition and Pattern
• Rhythm

• The tools by which the elements are manipulated.
• Some general principles of informal balance
• Emphasis and Subordination
• Scale and Proportion
• Repetition, Pattern, and Rhythm

Typography: 

• The Mathematics of TrueType Curves
• The Format of TrueType Outline Data

• Visual communication
• THE EARLY HISTORY OF GRAPHIC ARTS
• GRAPHIC DESIGN
• LAYOUT DESIGN
• WEB DESIGN
• Professional skills in Adobe Illustrator and Adobe In Design:

• Introducing Illustrator
• Shapes
• Fill, Stroke and Colour
• Creating and Formatting Type
• Transforming Paths
• Using the Pen Tool
• Pathfinder

What to Ask Graphic Design Clients? 

• Who is the audience?
• What is the message?
• How many pages is the piece?
• What are the dimensions?
• Is there a specific budget?
• Is there a deadline for completion?
• Can the client provide examples of design they like?
• Is there an existing corporate brand that needs to be matched?

How to Create a Graphic Design Project Outline: 

• Website design
• Book design
• Postcards, Business Cards, and Posters
• Package design 
• Brochures