Corporate Strategies and Innovation

1. Fully understand what corporate planning is all about and what competitive advantage is.
2. Differentiate between low-cost, differentiation, focus and best-cost strategies.
3. Identify the differences between strategic alliances, mergers and acquisitions and outsourcing.
4. Acquire the basic concepts, tools and frameworks of Blue Ocean Strategy.
5. Gain knowledge of value innovation practices and methodologies of Blue Ocean Strategy.
6. Learn how Blue Ocean Strategy is “put into action”.

Professionals, managers, and executives who are involved in influencing and supporting the corporate and business level strategies of their organization.their unit.   

The Competitive Strategies: 

• Business Strategy and Competitive Advantage
• What is Competitive Strategy?
• Low-Cost Provider Strategies
• Approaches to Securing a Cost Advantage
• Keys to Success in Achieving Low-Cost Leadership
• When Does a Low-Cost Strategy Work Best?
• Pitfalls of Low-Cost Strategies
• Differentiation Provider Strategies
  • Benefits of Successful Differentiation
  • Sustaining Differentiation
  • When Does a Differentiation Strategy Work Best?
  • Pitfalls of Differentiation Strategies
• Best-Cost Provider Strategies
  • When Does a Best-Cost Strategy Work Best?
  • Risks of a Best-Cost Strategy
• Focus Low-Cost and Focus Differentiation Strategies
  • Approaches to Defining a Market Niche
  • When Does a Focus Strategy Work Best?
  • Risks of a Focus Strategy

Complementing the Chosen Competitive Strategy: 

• Collaborative Strategies: Alliances and Partnerships
• Merger and Acquisition Strategies
• Vertical Integration Strategies
• Outsourcing Strategies
• Offensive versus Defensive Strategies
• Web Site and Social Media Strategies

Blue Ocean Strategy – The New Market Space: 

• Red Ocean versus Blue Ocean Strategies
• The Impact of Creating Blue Oceans
• Value Innovation: The Cornerstone of Blue Ocean Strategy
• The Six Principles of Blue Ocean Strategy

Analytical Tools and Frameworks: 

• The Strategy Canvas 
• The Eliminate-Reduce-Raise-Create Actions Framework
• Reading the Value Curves

Formulating Blue Ocean Strategy:

• Reconstructing Market Boundaries
• Focusing on the Big Picture, Not the Numbers
• Reaching Beyond Existing Demand

• The Training lectures.
• The Group discussions.
• The Training Workshops.